Sharpen Your Skills. Strengthen Your Main Street.

Whether you’re new to the field or decades into your journey, the Academy offers a curated learning experience built for Main Street changemakers — with resources, recognition, and relationships designed to help you develop your skills, grow your impact, and lead with confidence in your community.



Explore The Catalog

Self-Guided

Focus on the Four Points

Designed for local Main Street leaders working to strengthen their downtown districts, this free, self-paced series explores each of the Four Points — Organization, Promotion, Economic Vitality, and Design — and offers practical strategies that reflect the values of place-based revitalization.

Explore this Series
People of all ages and backgrounds line dance in the middle of a street at a summer event.

Florence, South Carolina © True Light Photography

Self-Guided

Local Main Street Leader

This learning journey supports local leaders at every stage of their Main Street career. From starting to succession, this multi-phase learning experience offers real-world guidance rooted in the values of place-based revitalization and paired with strategies, templates, and resources you can use right away to strengthen your program and lead with confidence. 

Start Your Journey
A woman speaks into a microphone while musicians perform on a stage.

Raton, New Mexico. Photo by Patricia Duran.

In-Person

Community Transformation Workshop

Join us in Columbia and Hartsville, South Carolina, October 13 – 15, for this immersive, place-based workshop designed to equip revitalization leaders with practical tools and best practices necessary to tackle complex community challenges. Come with examples of your downtown district’s greatest challenges, explore solutions using your community’s latest market data—a $750 value!—and leave with real-world insights to develop sustainable strategies.

Registration is open. Space is limited!

Secure Your Spot
People gather in small groups on a sidewalk.

Stevenson, Washington. Photo by Alicia Gallo.

On-Demand

Summer Learning Webinar Series

This free webinar series features attendee-favorite sessions from the 2025 Main Street Now Conference. Whether you missed them in Philly or are ready for a deeper dive, each webinar offers fresh perspectives on the topics that matter most to Main Street leaders today.

Tune In
Two women are sitting at a table and listening intently to a speaker.

2025 Main Street Now Conference. Photo by BeauMonde Originals.

Live & Instructor-Led

Supporting Small Businesses on Main Street

Generously sponsored by U.S. Bank, this live, three-week course centers the real challenges of entrepreneurs and equips Main Street leaders with invaluable insights and practical tools to respond. Featuring small business owners and supporters from around the nation, join us for an in-depth look into what small businesses need now and how your Main Street organization can meet this moment. 

Registration is closed — On-demand version coming soon!

Man smiling while holding a tray filled with pastries.

Boyne City, Michigan. Photo by Michigan Barefoot Memories Photography.

In-Person

Community Transformation Workshop

Offered each fall, the Community Transformation Workshop is a dynamic train-the-trainer learning experience. Through two days of intensive and interactive educational sessions, exercises, and hands-on projects, participants gain valuable tools and strategies to bring their community’s vision for its downtown district to life.

Registration for the 2025 workshop is closed.

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People gather in small groups on a sidewalk.

Stevenson, Washington. Photo by Alicia Gallo.

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