Self-Guided Course
Creating a Smart, Sustainable Promotion Strategy
Effective Promotion does not happen by accident.
A strong promotional strategy requires thoughtful planning that aligns with a district’s unique assets and long-term goals. By identifying target audiences, setting SMART goals, and leveraging existing resources, Main Street organizations can ensure that their promotional efforts create meaningful engagement and economic impact.
Time: 30 minutes
Skill Level: Starting
Formal Learning: 100 points
Emporia, Kansas. Photo by Emporia Main Street.
What You Will Learn
By the end of this course, you will be able to:
- Identify target audiences and understand community demographics.
- Use asset-based planning to develop a strategic Promotion approach.
- Set and measure promotional objectives using SMART goals.
- Align Promotion efforts with broader district transformation strategies.