Self-Guided Course

Effective Communication Strategies for Main Street Leaders

Operational success in Main Street leadership isn’t just about managing money or time, it’s also about how you communicate priorities, build trust, and empower your team.

This course will help you build strong communication habits that lay the foundation for clear leadership and sustainable success.

Time: 30 minutes Skill Level: Starting Formal Learning: 100 points

A conference attendee with long braided hair, wearing glasses, hoop earrings, and a black top, sits at a table smiling and looking to her left. She has a name badge around her neck and a smartwatch on her wrist. Behind her, another attendee with short blonde hair and glasses laughs, and a third person sits further back in a patterned jacket. — 2025 Main Street Now Conference. Photo by BeauMonde Originals.

Overview

Course Outline

What You Will Learn

By the end of this course, you will be able to:

Identify the shared language and key vocabulary used across the Main Street network.
Apply foundational communication strategies that build trust, credibility, and momentum in your community.
Introduce yourself and your Main Street program clearly and effectively in everyday conversations.
Begin documenting key processes and knowledge to support future leadership succession.

Section 1: Introduction
- 1.1 Welcome
- 1.2 Course Design & Engagement
Section 2: Effective Communication Strategies for Leaders
- Effective Communication Strategies for Leaders
Section 3: Conclusion
- 3.1 Final Takeaways
- 3.2 Main Street Convo
- 3.3 Survey