Ensuring Financial Stability for Long-Term Impact
Financial sustainability isn’t just about keeping the lights on—it’s about leading with clarity, reducing burnout, and building a Main Street program that lasts.
This course is designed for local Main Street Leaders looking to move beyond reactive fundraising and toward a diverse, balanced funding model that supports your goals and your team. You’ll explore real-world strategies used by other Main Street communities, practical tools to make the ask with confidence, and ways to structure support across your board and community. Whether you're starting from scratch or looking to stabilize your existing revenue streams, you’ll walk away with ideas you can act on right now.
Bardstown, Kentucky. Photo by Grizzly Media.
What You Will Learn
By the end of this course, you will be able to:
- Explain what financial stability looks like for a Main Street organization and why it matters.
- Identify the core types of revenue that make up a balanced funding strategy.
- Understand practical techniques to streamline sponsorships and donor campaigns.
- Describe the board’s role in fundraising and accountability.
- Plan an investor campaign using tested timelines.
- Explore long-term strategies like special assessment districts and multi-year fundraising plans.