What You Will Learn

By the end of this course, you will be able to:

  • Define what a transformation strategy is and explain its role in the Main Street Approach.
  • Identify common types of catalyst strategies and recognize how they differ in audience, needs, and impact.
  • Connect a transformation strategy to the Four Points: Organization, Promotion, Economic Vitality, and Design.
  • Evaluate which transformation strategy might fit your district based on local assets, customer types, and capacity.
  • Recognize small, strategic steps to begin implementing a transformation strategy in your own district.

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