Self-Guided Course
Market Analysis for Community Transformation
Discover how data and community insight shape stronger Main Streets.
This course introduces the essentials of market analysis, giving Main Street leaders practical tools to move from intuition to data-informed action. Through examples and interactive exercises, you’ll learn how to gather insights, identify opportunities, and apply them to strengthen your community’s economic vitality.
Time: 30 minutes
Skill Level: Launching
Formal Learning: 100 points
Bainbridge Island, Washington. Photo by Bainbridge Island Association.
What You Will Learn
By the end of this course, you will be able to:
- Explain what market analysis is and why it matters for community transformation.
- Identify core data sources and qualitative methods that inform a comprehensive analysis.
- Apply market analysis findings to guide program decisions, strategies, and transformation efforts.
- Recognize common challenges and opportunities in using data for community development.
- Develop an action-oriented approach to incorporating market analysis into ongoing organizational work.