Self-Guided Course

Organization: Financial Resources and Sustainability

Organization provides the structure and systems that sustain your work, and that includes building a reliable, mission-aligned funding base.

This course explores how to strengthen your Main Street program's financial foundation by identifying revenue streams, planning for sustainability, and aligning your resources with your goals. Whether you're reviewing your current revenue mix or exploring new funding models, you'll find practical steps to help ensure your organization has the resources it needs to thrive.

Time: 30 minutes Skill Level: Starting Formal Learning: 100 points

A vibrant streetscape at dusk showing a low brick building with a large painted sign that reads “SANITARY BAKERY – QUALITY AND SERVICE A. Ramsell, Prop.” Red-trimmed windows and a small “PIZZERIA” blade sign flank its corner entrance. In front, people sit at outdoor tables under red and green umbrellas, while others chat on a raised patio platform. A black motorcycle and several cars line the street beside a raised curb and crosswalk. Lush trees frame the scene under a deepening blue sky streaked with pink-tinged clouds. — Georgetown, Texas. Photo by Rudy Ximenez.

Overview

Course Outline

What You Will Learn

By the end of this course, you will be able to:

Identify common revenue streams and how they support Main Street programs.
Understand the importance of diversified, mission-aligned funding.
Explore strategies for budgeting, fundraising, and long-term financial planning.

Section 1: Introduction
- 1.1 Welcome
- 1.2 Course Design & Engagement
- 1.3 Meet Your Subject Matter Expert(s)
Section 2: Financial Resources and Sustainability
- Financial Resources and Sustainability
Section 3: Conclusion
- 3.1 Final Takeaways
- 3.2 Main Street Convo
- 3.3 Survey