Self-Guided Course
What is Promotion and Why Does It Matter?
Introduction to Promotion: Amplifying Main Street's Success
Promotion is a core component of the Main Street Approach. More than just events and marketing, Promotion is a strategic effort to amplify a community’s defining assets—its people, culture, history, businesses, and built environment. By creating engaging experiences that attract residents, visitors, and investors, Promotion serves as the public-facing element that unites and brings visibility to the other three points: Organization, Economic Vitality, and Design.
Time: 30 minutes
Skill Level: Starting
Formal Learning: 100 points
Laramie, Wyoming. Photo by Laramie Main Street Alliance.
What You Will Learn
By the end of this course, you will be able to:
- Define Promotion within the Main Street Approach
- Explain how Promotion connects residents, businesses, and investors.
- Understand Promotion’s role in amplifying Organization, Economic Vitality, and Design.