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Self-Guided Course

Strengthening Promotion Through Partnerships and Leadership

Promotion thrives when it is a shared effort.

Formal Learning: 100 points

A group of about a dozen people in mixed business and casual attire stand side by side in front of a colorful brick-wall mural that reads “Greetings from Hyde Park,” with each letter filled by painted scenes of local landmarks. Most are wearing face masks, and a house’s siding is visible above the mural.

On-Demand Webinar

Strengthening Together: Shared Strategies for Disaster Preparedness

Hear real-world insights and stories from Main Street leaders who have faced crises and discover how collective action can protect and preserve our shared spaces on Main Street.

Formal Learning: 100 points

Two Main Streeters work to clean up after a disaster downtown.

Self-Guided Course

Tracking Progress & Staying Accountable

It’s easy to get caught up in the day-to-day demands of Main Street leadership. And, without a plan that outlines and tracks your efforts, it’s hard to tell what’s making a difference, what needs adjustment, and where to focus next.

Formal Learning: 100 points

People in Covington, Kentucky add color-coded stickers to a large illustrated map mounted on a downtown building wall as part of a community engagement activity.

Self-Guided Course

Tracking What Works with Promotion: Measuring and Sharing Your Impact

Promotion is only as effective as its impact.

Formal Learning: 100 points

A sunny city street closed to traffic hosts a lively community event. In the foreground, three people sit at a small round table eating from take-out containers while another person at right films the scene with a DSLR camera. Behind them, attendees stand in line at a red “Award Winning BBQ” food truck, and pedestrians and bicyclists wander past art-deco–style and brick commercial buildings under a partly cloudy sky.

Self-Guided Course

Understanding Organization

A strong Main Street program is built upon a solid foundation of leadership, organizational structure, and sustainable support systems.

Formal Learning: 100 points

About twenty people stand shoulder-to-shoulder across the double yellow lines in the middle of a wet downtown street, smiling at the camera. They wear a mix of jackets, sweaters, jeans, and colorful pants, with historic brick storefronts, parked cars, and a cloudy-turned-blue sky overhead.

Self-Guided Course

What is Promotion and Why Does It Matter?

Introduction to Promotion: Amplifying Main Street’s Success

Formal Learning: 100 points

Self-Guided Course

Writing That Works: Practical Strategies for Main Street Communication

Clear, effective communication is one of the most important tools a Main Street leader has.

Formal Learning: 100 points

Two workshop facilitators stand at the front of a room holding a large flipchart covered in handwritten notes. One facilitator gestures toward the chart while speaking into a handheld microphone; the other holds the chart steady. In the foreground, participants sit at a long table with notebooks, water bottles, and coffee cups, watching and listening. Floor-to-ceiling windows behind the presenters look out onto a forested landscape.